Toyota Tacoma 4WD Deals, Incentives and Rebates

The refreshed Toyota Tacoma dominates the compact pickup truck class in sales in 2020. In fact, it’s outselling the next closest competitor, the Chevrolet Colorado, by well over 2 to 1. Even so, sales are down so far this year by 7.8 percent relative to the same span last year, which means dealers are trying to closeout their inventory by shelling out can't miss deals and incentives. See them below.

Buying Advice

The 2020 Toyota Tacoma is updated this year, but that may not be enough to fend off pickup truck competitors that have sprung up in recent years.

With standard active safety tech, muscular good looks, and excellent off-road ability the Tacoma stays right in the thick of it, but a bouncy ride and tight interior may be off-putting to potential buyers. We rate it 5.0 out of 10 overall. (Read more about how we rate cars.)

For 2020, the Tacoma finally gets Apple CarPlay and Android Auto capability along with Amazon Alexa integration on an updated audio and infotainment system. Other updates include a 10-way power-adjustable driver’s seat replacing the old manual seat on SR5 trims and higher, a surround-view camera system on top-tier models and under-vehicle camera for TRD Off-Road and Pro trucks, and styling tweaks like new wheels and LED daytime running lights on most models. The off-road ready TRD Pro model also gets revised suspension, which we hope will improve the bouncy ride quality over last year.

Available in SR, SR5, TRD Sport, TRD Off-Road, TRD Pro, and Limited trims, there’s a Tacoma for nearly every buyer, from tradesfolks to trail-bashers. The Tacoma is also available in extended- or crew-cab configurations, either with a 6-foot bed on both models and a 5-foot bed on the crew cab.

The Tacoma is still one of the best-looking midsize trucks to our eyes, especially in extreme TRD Pro form, and features a no-nonsense interior that emphasizes material durability over luxury. It’s somewhat cramped inside, however, with even crew cab models providing less-than-average passenger space.

Power comes from a 2.7-liter inline-4 rated at 159 horsepower and 180 pound-feet of torque as standard as well as rear-wheel-drive, but most buyers will opt for four-wheel-drive and the uprated 3.5-liter V-6 that makes 278 hp and 265 lb-ft. Buyers can have either a 6-speed automatic or manual transmission across the range with the V-6, though the base engine is available only with the automatic. For 2020, a trailer package with a Class IV hitch and upgraded cooling comes standard, increasing towing capacity to 6,800 pounds for V-6 models.

Stellar resale values and an active safety technology suite as standard that includes automatic emergency braking, adaptive cruise control, and more make the Tacoma a compelling option, but the competition is stronger than ever.


There’s no mistaking a “Taco” for any other truck, and the 2020 Toyota Tacoma checks the right pickup styling boxes after a small visual update this year. It’s more evolutionary than revolutionary, however, warranting an 6 out of 10 on our scale. (Read more about how we rate cars.)

With a big, upright grille, new LED daytime running lights on most models, flared fenders, and that signature upward kick in the rear window, the 2020 Tacoma is a handsome truck by almost any measure. TRD Pro models turn the toughness up to 11 with meaty tires, blacked-out trim, and an old school “TOYOTA” badge front-and-center. The rear end is conventionally-styled, but the stamped tailgate is a more modern touch, and the high ride height and short bed give this truck more classic pickup proportions than other competitors.

Inside, the Tacoma is as upright as its exterior, with a new 7.0-inch touchscreen for infotainment front and center for easy access. The rest of the dashboard is all business, with large controls for climate and media functions and storage throughout the cabin.